Do not be fooled—there is a difference between the two.
Let’s break down the meanings of both terms—Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.
Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of searches, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for.
Optimizing a website primarily involves editing its’ content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Internet marketing, also referred to as I-marketing, web marketing, online marketing, or e-Marketing, is the marketing of products or services over the Internet.
The Internet has brought many unique benefits to marketing, one of which is lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; but it also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet-(design, development, advertising, and sale).
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
Elite Rank Marketing is a company with SEO background experience that will help your company develop a sound and effective internet marketing strategy.
Although we see the value in SEO and the philosophies associated with SEO we believe it is more beneficial to work with our clients to develop a sound internet marketing strategy as opposed to selling our clients that “our way is the best way.”
Keep in mind that no two companies are the same and this is especially true with an online companies. Every site/company has different goals and priorities. Think of internet marketing as a pair of jeans; everyone has a “perfect” fit and it’s not uniform across the board.
Do not be fooled! Your company’s money should be spent on a strategy made specifically for you!